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Brand Marketing, Japanese Business -

On brand marketing in Singapore, storytelling plays an important role. Adrian commented on how most breweries tend to market their products focusing on how high quality water and rice, or good and rich soil for rice growth is used to make their sake. However, this gets old over time and consumers do not actually remember what they have tried before. 

For example, a brewery he once visited in Japan takes a very different approach, incorporating modern day sensibilities into their image branding by changing the way they introduced their sake. Instead of the usual, the brewery focuses on making their sake using cutting-edge methods. Additionally, the brewery adopts different modern designs for its product packaging each time, ensuring the brand stays fresh and relevant to the present day. While the designs might differ in each product release, Adrian notes that it always follows a common vision and story. This is how a brand can differentiate itself from others and make consumers remember them. 

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