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Congratulations to Niigata for having their GI approved! In light of the great news, we want to share a lil bit on what GI represents in sake’s context and what this means for Niigata sake. If you already heard of the news, jump straight in here and get 7% off all our Niigata sakes: https://theartofsake.com/collections/niigata-sake What’s GI A geographical indication (GI) refers to an identifier for a product as originating from a particular territory which has given the product its special quality or reputation. A great example is Champagne – only sparkling wine that are produced in the Champagne wine region...

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Still hunting for a Valentine's Day gift? Look no further! Impress that special someone and take your Valentine’s Day gift a step further with a romantic bottle of sake and a pair of Schott Zwiesel Sake Glasses! Read on to find out which Japanese sake speaks to you and your lover the best and what our customers think. "To the Moon & Back" Gift SetWas: $152, Now: $100  What better way to express your love this valentine's day with a super limited edition bottle with a little secret ; the bottle glows in the dark! Show off the great love...

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Event Summary:  In Sake On-nomi #37, we featured an all-Daishichi, all-Junmai Daiginjo line up to save the best for last!Daishichi are the top dogs of the sake world. Not only are they defiers of mainstream sake trends, they are trendsetters that others follow suit. They are innovators, yet strict with their own philosophies of what tradition should be. And being an all Kimoto-style brewery, they are consistently producing some of the most exquisite sake in the world - a true connoisseur's brand.  How are Daishichi Sake Brewery different from others? Daishichi sakes are typically aged 3 to 4 years. This is...

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Event Summary:  For the 32th theartofsake Sake On-nomi, we are celebrating another year of World Sake Day with our All-Star sakes!So what is World Sake Day all about and why are we celebrating it?It's a tribute to Japanese Sake as October 1 is traditionally the start of sake production in the country. Sake rice is also harvested in October, when the weather gets colder and becomes more ideal for brewing good sake.In Japanese, a rooster is “niwatori” in romaji, and is written as “鶏” in kanji. In the Japanese Zodiac, however, it is often called “tori” and is written as...

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Event Summary: In tonight's session, we tried 5 new sakes from the W sake line up to celebrate our wins in 2021 and usher in more dubs in the new year. Each of the sakes has  a big “W” on their label, representing 3 things: Watanabe (the brewery), World & Warai (laughter in Japanese). During production of these sakes, Japanese Comedy TV is played to the fermentation tanks so that the sake yeast stays happy, the brewery staff are happy, and the customers are happy. We can’t think of a more auspicious way to finish the year off right!While both...

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