The People of IRA

The People of Inter Rice Asia

Here in Inter Rice Asia, we pride ourselves on having a young, vibrant and dynamic team! We promote a casual but professional culture!

Head Sake Educator / Educator

Adrian Goh

Adrian started his journey in Sake in 2013. Fortuitously, he was at the right place at the right time, when Sake started booming outside Japan.

Under the guise of research, he spends 3-4 weeks a year visiting Japan, and currently has been to more than 90 Sake Breweries! He has also visited breweries in Taiwan, Australia, Canada, USA & England.

Adrian frequently conducts talks, seminars, workshop and food pairing events to increase appreciation for not only Japanese Sake, but also its history and culture. He has been a sake judge for IWC Sake (The largest sake competition in the world) for the last 3 years. He won a international award, the Future50 in 2019, stapling him as a professional to watch.

WSET SAKE EDUCATOR 
2019
SAKE & SHOCHU ACADEMY
2018
WSET SAKE LEVEL 3
2017
WHISKY AMBASSADOR
2015
ADVANCED SAKE PROFESSIONAL
2015
INTERNATIONAL KIKISAKE-SHI
2015
CERTIFIED SAKE SOMMELIER
2014

Senior Account Manager

Vincent Zheng

Vincent has been in F&B since 2001, working his way from server to restaurant manager. Interest in alcohol lead him down the mixologist path in 2015, and he was once a rising star in the field. His passion in spirits lead him to explore more about different alcohols, accidentally leading to passion in Japanese Sake. Clad in his signature flower attire, Vincent's warm personality and knowledge of the trade is an asset, and is a pleasure to deal with, and he always adds value to his clients.

CERTIFIED SAKE SOMMELIER 
2021
WSET LEVEL 1 IN SAKE
2019
WSET LEVEL 1 IN WINE
2019
WHISKY AMBASSADOR
2018
BARSMART WIRED CERTIFIED
2015

Account Manager

Charlie Phua

Charlie has an upbeat personality. Having tried his hand across various industries, from the performing arts to aviation, it was his calling in F&B that he settled upon. Starting his career doing marketing in the ice cream industry, he gradually gravitated to his first love: alcohol.

He is deep into the craft alcohol scene, be it craft beer or whisky, and that has lead him to Sake.

Joining the Inter Rice Asia team in 2019, Charlie has quickly become an asset with an eye on interesting collaborations and his infectious energy. He enjoys diving deeper into the artisan elements of sake, food and life.

SSI KIKISAKE-SHI 2020

Market Communications Executive

Nicholas Chua

Nicholas is the youngest member of our team. He is also a Shatec Alumni, and completed his degree recently while working for IRA.

He has a great palate for sake, and it’s a pity that he has a bad case of the Asian Flush! His first love is Liverpool FC followed by A5 Wagyu. He is very good at the theory of recommending his favourite sakes to people.