Concept Workers Selection

Concept Workers is a collective that aims to revitalize the liquor market by developing products from a different angle and/or reimagining existing products with new concepts that people could resonate with, allowing them to enjoy the sake better.

As sake become more prevalent overseas, Concept Workers strives to help consumers worldwide better understand and appreciate origins of their sake, the ideas and inspiration behind each sake, and empathise with sake breweries through eye-catching, unconventional label designs.

By approaching different perspectives and appealing to the emotions and sentiments of people, the collective aims to help them to rediscover the delight and pleasure of enjoying sake.